La imaginación de una campaña muchas veces es similar a la mentalidad de un infante, se desafían las leyes de la realidad para entrar en un absoluto mundo de fantasía.
Este es el propósito de la cadena de supermercados de USA, Target, con el video Motion theory titulado: a better bullseye, esto hace referencia a una mira, logo de Target, en el video existen pequeños personajes en 3d que controlan la calidad de las frutas.
Target “A Better Bullseye”
Target una animación con frutas
CRÉDITOS:
Title: Target “A Better Bullseye”
Client: Target
POST PRODUCTION
Production/VFX Company: Motion Theory
Director: Chris Riehl
Creative Director: Kaan Atilla
Art Director: Chris Riehl
Executive Producer: Javier Jimenez
Managing Producer: Patrick Nugent
Producer: Peter Nelson
CG Supervisors: Charles Paek, Danny Zobrist
Animation Supervisor/Character Lead: Danny Zobrist
Pre-Visualization: Simon Dunsdon, Trevor Tuttle
Designers: Leanne Dare, Paul B. Kim, Ken Gunn Lee, James Levy, Satomi Nagata
Character Designers: Brendan Wiuff, Nate Wragg
Character Animators: Daniel Edwards, Thom Judd, James Parris, Harry Porudominsky, Lauren Wells
Character Riggers: Brian Escribano, Andrea Gausmann, Amy Gohal
Vehicle Rigging/Animation: Scott Cullen
3D Generalist: Ian Mankowski
Lead Character Modeler: Emmanuel Fragelus
Character Modelers/Texture Artists: Bryan Repka, Jean Choi, Sean Kim
Vehicle/Props Modelers: Nick Loizides, Marc Steinberg, Chad Roen
Hair: John Felipe, Martin Furness, Chad Roen
FX Artists: John Cherniack, Matt Johnson
Lighting Supervisor: Charles Paek
V-Ray TD: Justin Lloyd
Lighters: Matt Bell, David Chan, Justin Lloyd
Lead Compositor: Rachel Dunn, Ryan Trippensee
Compositors: Krista Benson, Michael Dobbs, Aaron Frebowitz, Rachel Keyte, Daniel Raschko
Finishing: Matt Motal
Production Manager/HR Director: Tina Van Delden
Production Coordinator: Paul Pianezza
Production Assistant: Sarah Smith
Concept/Writer: David Fowler
Storyboard Artist: Yori Mochizuki
EDITORIAL
Editorial Company: String
Editor: Doron Dor
Assistant Editors: Jeff Aquino, Jeff Johnston
